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Canary Wharf campaign will display random words around new housing development

PUBLISHED: 19:00 05 September 2018 | UPDATED: 15:20 06 September 2018

A CGI of the Wood Wharf development. Picture: CWG

A CGI of the Wood Wharf development. Picture: CWG

CWG

A Canary Wharf campaign will display random words to celebrate its new housing estate in the Isle of Dogs.

An example of a message, which is randomly generated from archived articles about Canary Wharf.  Picture: CWGAn example of a message, which is randomly generated from archived articles about Canary Wharf. Picture: CWG

UnpredictiveText aims to recognise Canary Wharf’s venture into residential property, with its new housing estate, Wood Wharf.

The campaign will see words taken from an archive of articles and interviews published about Canary Wharf over the last 30 years.

The displays will see three-word randomly generated statements, such as “art creates connection” and “vision is evolution”, put around the estate.

Brian De’ath from Canary Wharf group said: “Wood Wharf is the next major stage in the masterplan and it wonderful to see this celebrated so vividly through the UnpredictiveText campaign.

Wood Wharf aerial viewWood Wharf aerial view

“Although the word combinations have been randomly generated, they perfectly represent the forward-thinking community and celebrate how far the estate has come in 30 years.”

Wood Wharf will include 3,600 homes, 380,000 square foot of retail space, eight acres of public space, a GP surgery and primary school. Apartments at One Park Drive, the building adjacent to the new estate, are on sale from £825,000.

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