Best-selling author Melissa Hemsley opens a three-day business mentoring programme to help fledgling start-ups in east London at the new International Quarter neighbourhood next to the Olympic Park.

The Workable organisation that operates co-working space is running the programme opening with Melissa as guest speaker on Monday on how to turn one's passion into a sustainable career.

Other speakers that day include press photographer Ellis Parrinder on how to use Instagram to build a brand, health and fitness editor Lucy Gornall on looking after the workforce and accountant Ros Hodgson on how to control cash flow.

More speakers are lined up for the three days on topics such as building a new brand, scaling a business, market research, the role PR plays in business, learning from successes and mistakes, learning presentation to build confidence and how to scale a tech business.