West Ham are once again in the hunt to bring David Beckham to Upton Park.

West Ham are once again in the hunt to bring David Beckham to Upton Park.

The east London-born 35-year-old was linked with the club in May by co-owner David Sullivan and his compatriot David Gold has spoken out in favour of the move.

He has disclosed that they are already in negotiations with his representatives and is optimistic that a deal can be done to help the club both on, and off the pitch.

"For him to join a club like ours and help us fulfil another dream would be perfect for everyone," said Gold. In the Sunday Express.

"We know what a great ambassador he is. Now we see David as an ambassador not just for West Ham but also for east London where it all started for him. I can see him playing a big part.

"We've had conversations with his people and made it clear we want him aboard. David could play a massive part, because of his roots, in helping West Ham make the Olympic Stadium home. And maybe he can still play for us in the autumn of his career. You have to grasp opportunities when they happen.

"This is all about dreams. Like myself and David Sullivan, David Beckham started life as a poor lad in the East End. Now we have the chance to make a lot more dreams come true here."

The club are adamant that if he did move back to east London it would have no effect on his ambassadorial role in the London 2018 World Cup bid.

"Beckham is just another piece in the jigsaw, but he is an East End boy and an iconic figure and if he tells us what he'd like to do we'd love to work with him," added Gold.

"He started in the East End and has lived and played all over the world. Now he has a fantastic opportunity to come home to his roots and be right in the middle of it all."

The club would hope to move in at the start of the 2013-14 campaign and would share the stadium with Essex County Cricket Club, who are hoping to play their Twenty20 matches in the arena.