LTA CEO Lloyd hails success of Fed Cup for east London and across Tower Hamlets
- Credit: Getty Images for LTA
Lawn Tennis Association chief executive officer Scott Lloyd hailed the weekend’s Fed Cup tie as a great success both on and off the court.
Great Britain secured a famous victory over Kazakhstan at the Copper Box Arena to qualify for the World Group for the first time since 1993 with local fans playing their part over the two days.
“The reason the LTA decided to bring the Fed Cup to East London was to take top-level tennis to a new area of the country and allow as many people as possible to experience the thrill of live tennis at affordable ticket prices,” said Lloyd.
“Staging the Fed Cup play-off tie here was important. East London isn’t traditionally associated with tennis, but it’s an area with an incredibly strong connection to unforgettable sporting scenes from London 2012 Olympic Games. The Copper Box Arena was the natural choice with its reputation for creating a fantastic atmosphere and it didn’t disappoint last weekend.”
Off the court, nearly 10,000 local children took part in tennis sessions in and around the Queen Elizabeth Olympic Park before and after the tie thanks to support from the local boroughs, the London Legacy Development Corporation and tennis venues across East London.
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“Our very own captain Anne Keothavong grew up 10 minutes from the Copper Box and went on to become a world top-50 player coming through her local parks programme,” Lloyd added.
The LTA has investment nearly £10 million in the local tennis community over the last decade improving tennis facilities in the four boroughs surrounding the Olympic Park.
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That includes working with Tower Hamlets council to invest in resurfacing courts, building new courts and installing floodlights in four local parks – Victoria Park, Bethnal Green Gardens, St John’s Park and St Paul’s Way School.
“I want the sport I’ve been involved in all my life to be as welcoming and enjoyable as possible,” said Lloyd.
“I want to see tennis opened up to anyone with an interest in it – including all abilities and backgrounds and the tens of millions of fans of the sport.
“The atmosphere at last weekend’s Fed Cup tie was a brilliant example of this, and that support played a huge part in getting the Great Britain team over the line.”