Search

England Hockey launch Behind Every Great Player campaign

PUBLISHED: 11:30 01 June 2018

England's women celebrate at the Hockey World League semi-final in Johannesburg (pic Rodrigo Jaramillo)

England's women celebrate at the Hockey World League semi-final in Johannesburg (pic Rodrigo Jaramillo)

APURAFOTO - WSP

Enland Hockey unveiled the launch of #BehindEveryGreatPlayer, an integrated communications campaign that celebrates the importance of supportive role models in achieving sporting success.

The launch of #BehindEveryGreatPlayer coincides with 50 days to go (1st June) until the start of the Vitality Hockey Women’s World Cup which kicks off on July, 21 and runs through to August, 5 2018.

Utilising powerful video content featuring England Hockey players and their relatives, #BehindEveryGreatPlayer has been created to maximise visibility and enhance perceptions of hockey, especially amongst parents of children that play, as well as the wider general public.

A series of videos capture the relationships between the England Hockey players and their relatives and explore the ways in which relatives play a pivotal role in supporting and nurturing children to unlock their potential – both as people and players.

England Hockey captain Alex Danson, said: “We proudly work tirelessly on and off the field in preparation for incredible tournaments like our home World Cup, but perhaps something we don’t acknowledge well enough is the amazing people behind the scenes; whether it’s our family, friends, volunteers, coaches, the list is endless.”

“It’s their passion, dedication and time they give us which really is the absolute bedrock to our success as players and also as people.

“That truly is what’s behind every great player.”

Commenting on the launch of #BehindEveryGreatPlayer, Giselle Ansley, England Hockey player, who stars in the campaign with her mum Sue, said: “I was introduced to the sport of hockey almost from birth – My mum used to take me to games in my pram. From my first moments playing hockey, my mum has always been right by my side supporting me through thick and thin.”

England Hockey’s strategic mission is to leverage hosting the World Cup on home soil to enhance the public perception of hockey across the country.

Since London 2012, the number of young girls playing the sport has doubled and it is hoped that hosting the event on home soil will continue to grow the sport in 2018 and beyond.

The Vitality Hockey Women’s World Cup takes place from July, 21 to August, 5 2018. ,This is the biggest women’s hockey event in the world.

A total of 16 world-class teams, including England, will be welcomed to the Lee Valley Hockey and Tennis Centre on Stratford’s Queen Elizabeth Olympic Park, the home of the sport.

For more information, where to buy tickets and how to follow the World Cup action, please visit: www.worldcup2018.hockey/women.

Latest East London Sports News

The Hammers had to come from behind with goals from Hernandez, Diop and Antonio to beat Cottagers

Yesterday, 17:00

Hammers return to Premier League action at home to Cottagers on Friday

Yesterday, 16:01

West Ham boss Manuel Pellegrini believes Declan Rice is already England’s best holding midfielder.

Yesterday, 14:00

Tower Hamlets manager AJ Ashanike is not worried about facing title hopefuls Saffron Walden Town this weekend.

Yesterday, 13:00

Matt Withers is joined by George Sessions, Ned Keating and Jacob Ranson to chew over another week in east London football

Yesterday, 11:00

Shadwell resident one of six Community Champions chosen for this year’s Vitality Big Half

Yesterday, 09:00

The O’s head coach praised the quality of Brackley Town ahead of Saturday’s tie

Thu, 15:00

Charlie Lee believes the former Arsenal and Queens Park Rangers striker will prove to be a fine addition

PROMOTED CONTENT

Are you a landlord looking for a fixed rental income, paid whether the property is empty or not? Steve Westley, general manager at estate agents Elliot Leigh, explains their Guaranteed Rent Scheme and how it takes the stress out of letting your property.

Newsletter Sign Up

East London Advertiser twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read sport

Hot Jobs

Show Job Lists

Digital Edition

cover

Enjoy the
Docklands and East London Advertiser
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now

Most Read

Latest from the East London Advertiser

Hot Jobs

Show Job Lists