New competition for the Advertiser - rock band Radiohead launch their own newspaper in the East End

The East London Advertiser will have competition from an unlikely source on Monday as world-famous band Radiohead choose the East End to launch their own newspaper.

It’s unclear just what news the rock band will be focusing on to promote their eighth album The King of Limbs but don’t expect too much good news from a title called The Universal Sigh.

Known for their innovative style of releasing music, including allowing buyers to suggest a price for previous album In Rainbows, Radiohead have picked 61 locations worldwide where their “vendors” will give out their free paper.

The only location in London is at the Truman Brewery in Brick Lane where fans will be able to pick up their copy from midday, an exercise that will be repeated worldwide in cities including Amsterdam, Helsinki and Tokyo.

It coincides with the release of the physical edition of their latest album which also comes out on Monday and which is already available as a digital download.

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The existence of the paper leaked out through reports from Greece and was created with one of their frequent collaborators, artist Stanley Donwood.

The band also insist that the event won’t be repeated, so you can happily pick up a copy of the Advertiser on Thursday as well.

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