Radiohead singer Thom Yorke turned paper boy for the day yesterday as the East London Advertiser had brief competition from a surprising source.

The rock frontman had a more menial task from his usual day job as he handed out copies of the band’s promotional one-off newspaper The Universal Sigh in Brick Lane.

Near to the Rough Trade East shop, fans gathered to grab a copy of the freesheet which was released on the same day as physical copies of Radiohead’s eighth album, The King of Limbs.

The East End was the only London location where vendors, including the singer, where giving it away but it was also handed out at 61 locations worldwise including Los Angeles and Tokyo.

It reportedly featured articles and poetry about nature and short stories and was advertised with bizarre bills including “It’s What Keeps Me Alive” and “All Can Become Normal Again.”